Omni
Omni is a pet nutrition company focused on developing allergy-friendly food, supplements, and treats for dogs, using a science-led approach. The company was founded by a veterinarian to address the growing prevalence of food sensitivities in dogs, offering carefully formulated products that avoid common allergens while delivering complete and balanced nutrition.
All Omni recipes are built from scratch in collaboration with clinical nutritionists, using novel proteins and highly digestible ingredients to reduce the risk of food sensitivity. Each product is designed to meet or exceed FEDIAF standards, with a strong focus on gut health, skin condition, and overall well-being. Omni has also conducted clinical research demonstrating improvements in allergy-related symptoms such as itching, digestion, and stool quality.
Operating primarily through a direct-to-consumer model, Omni has built a loyal and rapidly growing customer base of dog owners seeking effective, evidence-based solutions. The company gained national recognition after appearing on Dragons' Den, securing investment from Steven Bartlett and Deborah Meaden, which further accelerated its growth and brand awareness.
Website link: https://omni.pet/