HeckinGood
HeckinGood is a veterinary-founded pet insurance company bringing a fresh approach to a market where products have remained largely unchanged for many years. As pet healthcare costs continue to rise, the business is focused on delivering more flexible, targeted, and affordable insurance options for modern pet owners
Founded by vets Dr Owen Monie and Matt Dobbs, HeckinGood has developed its “Just What I Need” philosophy around providing meaningful cover without unnecessary extras. Its policies include “Lifesaver”, covering inpatient medical and surgical care for unexpected health crises, and “Get Well Soon”, which provides comprehensive veterinary support for six weeks following the onset of a condition. The company aims to offer premiums up to 50% lower than traditional pet insurance policies.
Beyond its insurance products, HeckinGood is building a fully digital customer experience that integrates directly with veterinary practice management systems, uses AI-powered claims processing, and incorporates veterinary triage support through VidiVet. Its go-to-market strategy also includes partnerships with veterinary clinics, pet daycare and boarding providers, pet retailers, and pet food brands to engage pet owners at key moments in their pets’ care journey.
Animal Health Angels has strongly supported the business, recognising the founders’ experience, the novelty of the proposition, and the scale of the market opportunity. Already award-recognised and generating significant industry attention ahead of its Summer 2026 launch, HeckinGood is positioning itself as an exciting new entrant in the UK pet insurance sector.
Website: http://www.heckingood.co.uk/