HeckinGood Secures Strong Backing from Animal Health Angels Ahead of Summer 2026 Launch
HeckinGood, the FCA-licensed pet insurer founded by veterinary professionals, has received significant support from Animal Health Angels (AHA), recognising the company’s innovative approach to pet insurance and its potential to reshape the market.
Animal Health Angels has highlighted the business for its experienced leadership team, distinctive insurance offering, and strong market opportunity at a time when pet healthcare costs are increasingly in the spotlight.
Animal Health Angels Director Wendy Furness notes: “HeckinGood has been very well supported by our group. This is a testament to the founders' experience, the novelty of their product, and the timeliness of the opportunity”.
Founded by vets to meet the evolving needs of modern pet owners, HeckinGood is introducing a new generation of flexible and affordable insurance products built around its “Just What I Need” philosophy. The company’s “Lifesaver” policy covers medical and surgical inpatient care for unexpected health emergencies, while the “Get Well Soon” policy provides comprehensive veterinary support for six weeks following the onset of a condition.
The company’s innovative insurance products are designed to provide targeted cover with premiums up to 50% lower than traditional pet insurance policies, helping pet owners avoid paying for unnecessary cover while still accessing high-quality veterinary care through their own vet.
Alongside its novel insurance policies, HeckinGood has developed a fully digital customer experience, incorporating AI-powered claims processing, integration with veterinary practice management systems, and support from VidiVet veterinary triage services. The company’s go-to-market strategy also focuses on partnerships with veterinary clinics, pet retailers, pet food providers, pet day care, and boarding services to create stronger engagement with pet owners.
Led by veterinary founders and supported by a highly experienced pet insurance management team, HeckinGood is positioning itself as one of the most innovative new entrants in the UK pet insurance sector.
Owen Monie, Founder of HeckinGood, said:
"The Animal Health Angels are our most important investors - not only for the financial support, but for the mentorship and advice that has been crucial in shaping our go-to-market strategy."
Matt Dobbs, Founder of HeckinGood, added:
"Support from our peers in the veterinary industry is the ultimate endorsement of what we have built"
Recognised with industry awards and widely praised for its fresh approach to pet insurance, HeckinGood is preparing for its official launch in summer 2026.